Entries tagged with “Reserves”.


reserves Recently, I wrote about the importance of having reserves–that virtual storehouse of tangible and intangible items that no entrepreneur can do without. When you have abundant reserves, you can make decisions more thoughtfully and strategically, as opposed to desperately and irrationally. Tangible reserves are things like money, clothes that fit you, a home you like to be in; intangible reserves include support, love from family, and boundaries of personal integrity. In the last post, I promised to add to the Reserves list, so here are some more items you need to stockpile as you build your entrepreneurial empire.

1. Reserves of Self-Care & Energy: This is very tangible and you can tell instantly if you have enough reserves in this area. Here are some signs that your reserves are lacking: You feel wiped out at the end of a work day with no energy left for fun; you feel like someone has their boot on your chest (or on/in some other place on your person); you crave sugar, fat, caffeine and carbs; you have aches and pains galore; people say, “You look like you been rode hard and put away wet.”

On the other hand, if people are saying to you: “Darling, you look mah-velous“; if you can’t remember the last time you were sick; if your last vacation was less than six months ago; if you get a massage, manicure, pedicure (you too, guys–you have not lived until you have had a pedicure) on a regular basis; if you tolerate nothing negative in your life (that goes for people, your surroundings, everything); then you have lots of reserves of self-care and energy.

This makes complete sense, does it not?

One of my role models of abundant reserves is my daughter, Jane, who is an actress. She doesn’t have reserves of everything yet (like money, for example) but she has most of the intangibles down. She needs to or she can’t do her job. Imagine Jane having a ton of internal conflict, physical pain and anxiety coursing through her body as the curtain goes up on a stage play she is starring in. The audience will see it in a millisecond. The same is true for you in your business and your entrepreneurial life. If you are not where you want to be in your building reserves in this area, sit down and write 10 things you can do–will do–before the week is out to fix the problem.

2. Reserves of Time. Is time tangible or intangible? Don’t know! Don’t care! But you need plenty of reserves of time, and space. How do you know if you’re deficient in this area? Are you the guy 10 feet behind me doing 70 MPH? Are you always late for appointments? Do you have a closet full of clothes you haven’t worn in five years? Do you allow yourself to be interrupted all day rather than staying on task with your agenda? All of these are symptoms that you don’t have the time and space you need to be an effective entrepreneur. How can you be creative, reflective and relaxed when you are scrambling? You can’t!

What can you do to fix the Time/Space Reserve problem? A lot. How about coming up with a daily routine you love to do, and doing it every day. In fact, come up with 10 Delicious Daily Habits that you do, every day! Start with what you eat for breakfast. I eat the same breakfast every morning (banana, organic peanut butter, honey and Grape Nuts in a whole wheat wrap–messy and yummy). It gives me real pleasure and I take my time with it…even though it grosses out my wife. That’s one of my daily rituals that helps me slow down and gives me a sense of abundant time/space reserves. If your breakfast is a Bavarian Cream donut, think of a healthier delicious daily habit to get you started.

If you are thinking of leaving your corporate job to start a business, nothing is more important than having Reserves. I am talking about a great big virtual warehouse filled with tangible and intangible items. If you don’t have them when you start your business, your engine will soon fail. If you run out along the way, you’ll be stalled on the side of the road in the blazing hot west Texas desert sun with no water, like that guy in No Country for Old Men. “Agua, agua!” And you know what happened to him. So here’s a list of what you’ll need to pack for your journey.

(Note to readers: I am addressing Baby Boomers –by and large, people with families, mortgages, and age. if you’re 25, some of this may be interesting but you are young and invincible so you can ignore my warnings.)

1. Plenty of cash. (Not that cash did Josh Brolin much good in No Country for Old Men, which I can’t stop thinking about.) So many businesses have failed because they run out of cash. It’s heartbreaking to see. Within my own franchise, and all other franchises, many people leave the business not because they didn’t believe it would be a winner eventually, but they could not afford to get to Eventually. How can you avoid running out of cash? The best way is not to start the business. And that’s a better outcome than starting it, spending all you have, and risking being left with nothing. If you are not absolutely positive you have, or can easily lay your hands on, enough dough to get through not one year, but several (I’d say five) under adverse conditions, please, please, please keep your job or find one you like better, but don’t start a business. Don’t break your family’s hearts by taking a chance on losing your house and your retirement. Speaking of retirement, I am vehemently against people tapping into their IRAs and 401(k)s for money to start businesses. That is retirement money! I don’t give a #(%(@ about the Dennis Hopper commercial.

2. Plenty of family support. At your Reserves Central virtual warehouse, you will want to have an entire section with at least 100 tractor-trailer bays to load in all the family support you will need to be an entrepreneur. I have seen marriages break up because both spouses weren’t firmly behind the idea of starting a business. One spouse indulges the other because it’s easier at the time than saying, “No freakin‘ way are you spending our money to open a healing-crystals store!” Your significant other has to be in for the whole ride. That means if he has to get up at 3AM to make the donuts on a snowy February morning because you’re sick, he’s okay with that.

3. A team and network you trust. Finding a great CPA isn’t something you do after you start the business. (Hint: the guy who does your taxes today probably isn’t the guy you need.) You find the CPA six months before you start the business. Same thing goes for attorney, business coach, virtual assistant, and any other critical members of your startup team. You reach out into the local business community through the chamber of commerce, Kiwanis, and other groups before you start the business, not after. You join BNI before, not after. This is a case of “do what I say”, not “do what I did.” I didn’t do any of those things before starting my business–i just hurled myself into the flames. While I have many amusing stories to tell my future grandchildren of near-catastrophic injury (physical, emotional, financial) they were mostly all avoidable. Too bad this blog wasn’t around for me seven years ago! Stay tuned for more Reserve ideas in future posts. And let me know what you think should be on the list.