Jeff Morin is a Classic Small-Business Entrepreneur (CSBE). Here’s how I define CSBE: someone who has deep knowledge of a market segment that is inefficient or poorly served and develops a way to correct the inefficiency — preferably without too many competitors even noticing — thus assuring higher-than-normal profit margins. That’s Jeff and his Stafford, Va.-based business, Coins for Anything.

A brief background: Jeff is a 27-year-old former Marine sargeant who, at age 19, became interested in something called “challenge coins.” If you’re in the military, you know what challenge coins are. But most people don’t. A challenge coin is a collectible coin that commemorates service in a particular military unit or mission. Jeff noticed that most of these coins were poorly designed and made and so he did what anyone would do at age 19 — not! He borrowed $500 from his mother to start a business to design and make really nice challenge coins. Read more…

   Tags: ,