To the tens of thousands of potential entrepreneurs interested in starting an online business, there are lessons aplenty to be learned from Paperlesspost.com.

The roughly one-year-old New York-based company allows consumers to send elegantly designed virtual invitations and greeting cards through email and keep track of responses. In itself, that doesn’t sound so gee-whiz. And it’s not. The barriers to entry in this market are almost non-existent and the competition is considerable. Aside from Evite, the granddaddy of online invitations (and acting its age), there are online companies like Smilebox.com, MyPunchBowl.com and Socializr.com that are in the online invitations business, not counting the greeting card companies that have online tools for virtual card-sending.

Paperlesspost.com, whose customers sent about 1 million email cards in the company’s first year from November 2008 to November 2009, sent another million in the single month after that, according to James Hirschfeld, 23, who co-founded the company with his sister, Alexa, 25. That’s a hockey stick growth chart to be reckoned with. The company gives consumers 25 free “stamps” when they open an account, then charges them from $5 for 40 stamps to $25 for 500 stamps. The company is private and doesn’t reveal its revenues, but if it mailed 1 million e-cards in a month, it could have seen revenue for the month of $50,000+.

So what are some of the tips you should pay attention to about this blossoming company? Read more…

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