Which demographic group has a lock on entrepreneurship? Is it the Gen-Y/Millennials, which has grown up with social media, group dating and an ability to leverage technology and get products launched fast? Or it the Baby Boomers, who are graduating for corporate life and taking the lessons of decades as they invest their equity in themselves? The answer is “Yes.”

The New York Times today checked in on Ernie and Maggie Doud, a middle-aged Missouri couple it had profile about two years ago. A decade ago, the Douds started a company to cure dog breath (in dogs, not people) so they could live more happily with their own mutt. They came up with a kind of doggie Altoid called “Greenies” (maybe Major League Baseball could be a customer?) and sold it to Mars Inc. in 2006 for “a small fortune.” Since then they’ve started 12 other companies. Judging from the photo of them in the Times, I’d say they’re in their mid-60s. And they look very, very happy. Read more….

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