Archive for July, 2009

 

I was reading a blog post recently (darn, forgot to bookmark it) about how to manage your business when things start going badly. The advice included cutting employees’ pay to avoid or postpone layoffs; outsourcing anything that can be done by third parties to reduce overhead; and slowing payments to your vendors. It’s the last item that got me to stop and think. I have a customer in my business who hasn’t paid for a job we did in April. He’s been a slow payer in the past, but this time it’s different. So much so that I hired a collection agency for the first time in my seven years in business. I took that step because the customer did not return my phone calls, emails or personal letters that all very politely asked for payment, or even a plan to make payment.
 
Here’s why I think you should not slow down payments to your vendors.
 
  1. If you really can’t afford to pay your bills in a reasonable amount of time (90 days at the most) you are already a dead man walking. It’s time to liquidate and go get yourself a job. And pay your creditors with the proceeds of the liquidation.
  2. People who would use the services of another business and then not pay are the lowest of the low. If you stiff a vendor, your reputation is finished. Without a good reputation, you won’t be in business for long anyway…so again, why not just go get a job?
  3. When you don’t pay your bills, your credit score goes to hell. You will be paying for not paying for years to come, in the form of higher interest rates for everything you purchase on credit.
And, while I’m on the subject: If you are a contractor and hire other subcontractors, it is your duty to pay your subs in full, whether or not you get paid! (Unless you have a contract with your sub that states a different arrangement.) I use many subcontractors in my business and it never even occurred to me to withhold payment to them if my client fails to pay me. How is that fair? Yet I had one of my contractors do that to me, and act as if it was completely normal.  Shame on me, I suppose, for not covering this eventuality in the original contract. After a long time,  my contractor, at my suggestion, paid me half of what was owed. Is this the right way to do business?
Back to the original point: If you are going to take a long time to pay your bills, for Pete’s sake, pick up the phone and explain to your clients why you are going to be slow in paying, how long this condition will last, and what you can do to offer a payment plan starting immediately. Get on your hands and knees and beg. You should beg, because you are now a beggar. There is nothing wrong with begging. There is everything wrong with being a thief. Why would you possibly want to wait, stall, avoid and can we say it, screw people who have admirably performed a service or sold a product to you? If you have to eat mac and cheese for the next five years, live in a trailer, sell your car and take the bus, go ahead and do those things. Be honorable and live to come back and start a business another day.
 

Aliza Sherman is one of the true pioneers of Web marketing and journalism. She launched one of the very first Internet services companies, Cybergrrl, Inc., in the 1990s, and founded Webgrrls International, the first women’s Internet networking group that grew to over 100 chapters worldwide in its first year. Since then she has launched products and communities, written books, been a prolific public speaker and adviser in the worlds of politics, media, health care and more.  She graciously took the time to answer my questions about entrepreneurship. Read more

 

For people thinking of starting a business but hesitating because of the recession, you’re out of excuses: a new study by the Kauffman Foundation finds that about half the Fortune 500 and Inc. fastest-growing companies were founded during recessions.

The study has three main findings:

1. Recessions and bear markets, while they bring pain and often lead to short-term declines in business formation, do not appear to have a significantly negative impact on the formation and survival of new businesses.

2. Well over half of the companies on the 2009 Fortune 500 list and just under half of the 2008 Inc. 500 list began during a recession or bear market.

3. Job creation from startups is much less volatile and sensitive to downturns than job creation in the entire economy.

While the Inc. list is dominated by tech-oriented startups, the study notes there will be service innovations in fields as old-school as retail and food service. I can attest to that: read Dane Carlson’s Business Opportunities blog for a mind-bending look at what entrepreneurs are coming up with every day of the week in industries as traditional as house cleaning and deck-building.

Need more inspiration? Read Leah Grant’s blog (The New Business Mentor) and sign up for her newsletter. Check out Pam Slim’s recent book, Escape from Cubicle Nation. And if you’re considering a franchise, there’s a very good new book on that subject here.